Free digital marketing course

 Course Title: Comprehensive Digital Marketing Mastery

Course Description: This comprehensive digital marketing course is designed to provide you with a deep understanding of the various facets of digital marketing and equip you with the skills needed to create and execute effective online marketing strategies. From foundational concepts to advanced techniques, this course covers everything you need to excel in the rapidly evolving digital landscape.

Course Duration: 12 Weeks (3 hours per session, 2 sessions per week)

Course Outline:

Week 1-2: Introduction to Digital Marketing

• Understanding the Digital Marketing Landscape
• Importance of Digital Marketing in Today's Business Environment
• Digital Marketing vs. Traditional Marketing
• Exploring Digital Marketing Channels

Week 3-4: Website and Content Strategy

• Website Design and User Experience (UX)
• Content Creation and Optimization
• Search Engine Optimization (SEO) Fundamentals
• Keyword Research and On-Page SEO

Week 5-6: Social Media Marketing

• Introduction to Social Media Platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
• Creating and Managing Social Media Profiles
• Content Planning and Social Media Calendar
• Social Media Advertising and Targeting

Week 7-8: Pay-Per-Click (PPC) Advertising

• Introduction to Google Ads and Microsoft Advertising
• Creating Effective Ad Campaigns
• Keyword Research and Ad Copywriting
• Bid Strategies and Budget Management

Week 9-10: Email Marketing and Automation

• Building and Managing Email Lists
• Crafting Engaging Email Campaigns
• Introduction to Marketing Automation
• A/B Testing and Email Analytics

Week 11-12: Analytics and Strategy

• Google Analytics and Website Performance Tracking
• Data Interpretation and Decision-Making
• Creating a Comprehensive Digital Marketing Strategy
• Measuring ROI and KPIs

Course Project:

Throughout the course, students will work on a cumulative project where they will design and execute a comprehensive digital marketing strategy for a fictitious business. This project will allow students to apply the knowledge and skills gained during the course to a real-world scenario.

Assessment:

• Weekly quizzes and assignments
• Active participation in class discussions
• Final project presentation and report

Course Benefits:

• Gain a solid understanding of various digital marketing channels and strategies
• Develop practical skills in SEO, social media marketing, PPC, and email marketing
• Learn to analyze and interpret digital marketing data
• Create a complete digital marketing strategy for a business
• Receive a certificate of completion

Note: This course outline is a general guide and can be customized based on the specific needs of the learners and the latest trends in the digital marketing industry. Additionally, the course can incorporate guest lectures, case studies, and hands-on workshops for a more engaging learning experience.